How Character is Created

Paris has character. It’s worn in. Rustic. Warm. It’s found its aesthetic and groove through repeated collective actions. Our character is not what we say it is. Our character is what our repeated actions reveal it is.

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The Vibe of Chicago

Chicago is a mix of New York hustle and LA chill. There’s a coolness. And people dress for comfort over everything else.

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The Difference Between Parisians and Americans

The difference between Parisians and Americans is that if there’s chipped paint on a door, the Parisian is unbothered and the American wants to replace the door completely—maybe just tear down the building completely, go to the bank for a loan, and start over again.

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How to Make it Look Effortless

There is a couple smoking at this Parisian cafe. They make it look effortless. That’s why I don’t smoke. I don’t think I can be as effortless with cigarettes. The bigger point is that if I think about something and give it tremendous weight on my mind, the result will be the opposite of effortless.…

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